In the current scenario, an European fil rouge has come to light: people ask for authenticity.
Branded entertainment can help brands to take up and enhance this new challenge in order not to betray that communication deal characterized by transparency that people want to sign with brands.
It is the base of the new paradigm: from storytelling to storydoing because companies today must be ready to take on the role that society asks of them: to be social actors.
MagicBox Entertainment has two headquarters but its home is the world.
Depart from Turin and Milan to reach the top.
These are our operational offices but the projects we carry out travel everywhere.
The four companies of the Libera Brand Building Group have their headquarters in the Turin and Milan offices.