Influencer Marketing: new stories for new stores.


Travelling to the new Bata stores.


To communicate the inauguration of the new Bata Stores, MagicBox Entertainment chose local influencers and invited them on a journey to discover all the new offerings: 24 hours before the store openings, each influencer received a personalised passport. Then they were given a suitcase containing a plane ticket with the departure time, the store address and a pair of Bata shoes to show off at the opening. When they arrived in the stores, the talents created ad hoc content that promoted and publicised the spaces and the Bata Collection: posts, videos and stories went viral thanks to the social profiles of the influencers and of the brand.