Guinness, St. Patrick’s Day and the Six Nations
Influencer Marketing
Since 2017 we have worked with Guinness in its influencer marketing activities on two key brand communication occasions: St. Patrick’s Day and the Six Nations tournament. The activities have evolved with each passing year, as have our engagement ideas and the types of content we’ve created with opinion leaders, celebrities and content creators. Our projects have included radio and product placement with presenters such as Alessandro Cattelan, real-time production of content for the brand in Dublin with well-known travel bloggers, on-field activation for the Six Nations in Rome for chatting about sport and beer with Gnam Box, remote amplification with Tourism Ireland and travel influencers for the brand relaunch after the pandemic.
