Air Italy - Winter Season Event

Air Italy’s Winter Season Event takes flight.


Air Italy’s Winter Season takes flight.


MagicBox Entertainment creates the launch event for the destination stars of Air Italy’s Winter Season 2020: the Maldives, Mombasa, Zanzibar and Tenerife. The elegant Spazio Gessi location, in the heart of Milan’s Fashion District, was transformed with a light design based on turquoise and burgundy, the brand’s colours, with which visual storytelling began.

Welcome cocktails and back wall photos paved the way for Rossen Dimitrov’s speech, during which Air Italy’s Chief Operating Officer presented the new destinations, and for the awards ceremony for the partners present at Spazio Gessi.

Immediately afterwards, the guests explored thematic ‘Food Islands’ created by the Michelin star restaurant San Martino Treviglio: a surprising journey into the intoxicating flavours and aromas of the Maldives, Mombasa, Zanzibar and Tenerife. The final wow factor? An event with a light show and laser violinist.

It was a spectacular and unexpected moment that catalysed the attention of the participants, who received at the end of the event the photo taken at the beginning of the evening and an elegant ‘spicy box’ from Air Italy, containing four mix of spices from the new destinations.