Influencer Marketing. TecnicaMente: the Adecco web series.

A camper van going round Italy getting students and companies involved and connected

Influencer Marketing

TecnicaMente is an Adecco programme that aims to create opportunities for exchange between local businesses and final year students. To recount the outcome of the 2019 edition, we designed and produced a travelling web series led by two notable influencers: Rulof, a high-profile home-making YouTuber and singer-actress Giulia Penna, both with a considerable following on social networks. Giulia and Rulof set off on this journey aboard a TecnicaMente-branded camper van and visited five cities to bring together and connect students, teachers and tutors from partner companies.