NC Awards 2018

Libera Brand Building wins the independent agency of the year award.


Libera Brand Building, a creative and strategic consulting company, wins the award on the occasion of the XII edition of the event organised by the ADC Group. Together with Bebit, MagicBox Events and Inthezon, Libera Brand Building is part of a Group specialising in raising brand value to the highest possible levels.

The Award for Independent Agency of the Year went to the company which in 2017 showed the best performance in the communication market in terms of dynamism, ability to interpret the changes taking place and new business.

“It is a great satisfaction for the whole team and a recognition of our commitment and the effort we put into every project – says Roberto Botto, CEO&Founder of the Libera Brand Building Group – The decision to focus on the talent and on the diversification of the offer were the elements with which we have built a strong and distinctive positioning on the market. All this has led to an exponential growth of the Group both in terms of turnover and skills. All this was made possible thanks to two fundamental aspects: the hard work and enthusiasm of the wonderful team that I have the honor of leading and the trust of our customers. They are the real winners of this award. ”

Amongst the reasons given for the award assignment was the agency’s ability to follow the evolution of the market, offering innovative services. At the close of 2017 the Group had achieved an aggregate turnover of 5 million euros. In 2018 it opened new offices in Milan, which will also be the headquarters of the Brain Building Academy: a service that specializes in training activities to support and assist companies and managers in their journey of change towards new working methods, new languages, new communication strategies and new skills.

“In addition to the Independent Agency prize – concludes Botto – recognition in the NC Awards “Travel and Transportation / Entertainment and Leisure” category also went to the AC Milan season ticket 2017/2018 campaign. A cross-media strategy created by the teams of Libera Brand Building and Bebit, the digital company of the group.”