BFP - Brand-Funded Programming.

What?! We consider BFP to be the ultimate expression of Branded Entertainment.
There are a myriad of different terms, such as AFP (Advertiser-Funded Programming) or Branded Content, which is currently the top-trending one. But they’re all variations of the same thing: content funded by brands.

But we’re not talking simply about extended advertising, a sales ad or just advertisers paying money: there now exist forms of hybrid co-development, all-round asset creation and co-production.

This is a very fluid model that allows the creation of entertainment programmes that the audience wants to watch and share.
In this scenario it doesn’t matter who foots the production bill: whether it’s the brand or publisher, the results are the same.

The content that makes the difference

We create both BFP Originals with a drafted paper format that portrays the brand in terms of values in line with the editorial identity of the broadcaster/platform partner, and also BFPs using existing formats that are synergistic with the brand message that the client wants to put across.

Brand framework & objectives understanding

Scouting opportunities & Evaluation phase / Creative development

Crafting best BFP + KPIs definition & pitch to client

Pre-production + Production + Post-production + On air/Online

Post-evaluation & Report

BFP has to be entertaining!

The audience must want to search for the content and interact with it.

Would you like to get in touch with us

Would you like to get in touch with us

We are here to help!