RadioCom.Café is the Libera Brand Building Group’s podcast channel
RadioCom.Cafè: tomorrow’s communication seen through today’s eyes
RadioCom.Café is the Libera Brand Building Group’s podcast channel, created to tell the story of change through the voices of the Communication and Marketing Managers of Italian companies.
The project will be made up of testimonials from those managers who want to recount their companies’ experience. It will be a source of continuous inspiration for all professionals in the sector, as well as a story about how Italy chose to communicate during this period of time.
We will record 3 interviews lasting about 15-20 minutes each: the first in the heart of the crisis, the second in the second half of 2020, when the emergency is over, and the third in 2021, when we look back at this period with different eyes.
Each interview will be an opportunity to reflect on the here and now, but all three will allow us to tell how the approach to marketing strategies has changed and the meaning that terms such as communication, branding, CSR and e-commerce have taken on over time.
At the end of 2021, a White Paper will be produced to collect the testimonies given during this period and which will be shared with the Marketing and Communication community.